Protein World, whose bikini clad ads asking 'Are you beach body ready?' have faced fresh controversy.
Arjun Seth, owner of Protein World has been quoted as saying that those who complain about and deface his adverts are extremists and terrorists.
Mary Hemton, 19 and a student responded.
'Forgive me if my studies to enhance my knowledge and engage my mind get in the way of crunches to give me the perfect six pack.'
'I guess when I wear that bikini this summer I will wear a yellow big arse sticker to single me out from all those who are all proteined and steroided up.'
'We will then, all those of us wearing the yellow Big Arse stickers be rounded up like the fat cattle we are and put in pens or 'ghettos' if you prefer.'
'Then people won't have to look at our vile and disgusting wobbly bits.'
'So thanks Mr. Seth for once again objectifying our bodies instead of studying our minds.'
'You utter cunt.'
Arjun Seth, owner of Protein World has been quoted as saying that those who complain about and deface his adverts are extremists and terrorists.
Mary Hemton, 19 and a student responded.
'Forgive me if my studies to enhance my knowledge and engage my mind get in the way of crunches to give me the perfect six pack.'
'I guess when I wear that bikini this summer I will wear a yellow big arse sticker to single me out from all those who are all proteined and steroided up.'
'We will then, all those of us wearing the yellow Big Arse stickers be rounded up like the fat cattle we are and put in pens or 'ghettos' if you prefer.'
'Then people won't have to look at our vile and disgusting wobbly bits.'
'So thanks Mr. Seth for once again objectifying our bodies instead of studying our minds.'
'You utter cunt.'