Studies have revealed that adding the word 'artisanal' to any product means you can charge what you like.
Professor Charles Langtree of Felchfield Polytechnic who completed the study said 'We found that people love an artisan.'
'Nobody knows what it means of course. But people are convinced by the word, feeling it purveys quality, artistry and eco-friendly modernity.'
'But I paid £4 for a cheese and onion pasty with toasted sesame seeds on the other day and was fucking fuming.'
'They can piss right off with this artisinal shite right now.'