Ian Duncan Smith has said that not just Zero Hours Contracts should be renamed.
In a bid to divert attention from the soul crushing uncertainty of the Zero Hour Contract, IDS said they should be rebranded to Flexible Hour Contracts.
He has suggested that it should not stop there.
'A rebrand of many things would help us as a party make a smooth transition towards a new government. From now on, 'Fluffy' will be our word of choice.'
We asked him if he could think of any examples.
'Well a doctor could say 'I'm sorry but you're fluffy (HIV positive)''
'Or 'We're making you fluffy (redundant).'
'Or maybe 'You have been fluffy (sanctioned) for missing a meeting due to your fluffy (coma).
This policy has been widely praised by his colleagues but condemned by all left wing parties.
'We expect nothing less.' they said.
'After all, the Tories are fluffy (cunts).