With the summer months in full swing, the lying about having a good time abroad has begun in earnest.
Office workers are increasingly hearing the same unprovoked chatter about 'only 2 weeks to go then I'm off to that airport' and 'this time next week I'll be in Heathrow.'
But as it emerges that, post financial crash, people are spending two weeks walking around duty free in Birmingham International Airport whilst attempting to kill themselves on cheap vodka, it seems that maintaining the lie is a new cottage industry.
'We offer a full post holiday package' said Craig Roberts of SunLies Ltd.
'Not only do we spray you with fake tan, but we supply you with a mist bottle full of a brick layers sweat for that authentic glisten'
'Then we paint you in PVA glue and dry you off with one of those car wash hair dryers.'
'Then you are ready to go. Get down to your office and start peeling that skin off at your desk and make everyone hate you more than they already do.'