Sales of Custard Creams, Bourbons and Jammie Dodgers have rocketed according to sales figures released by the supermarkets it has been announced.
These sales spikes correspond with a huge drop in the sales of Oreo's according to the data.
'I think people have finally come to their senses' said UK retail expert Jack Traven.
'The lifestyle choice adverts that made Oreos seem so popular are no longer having the effect they once did. And of course then there is the obvious realisation.'
'That is, Oreos are bland, tasteless, overly crumbly circles of despair. No flavour at all. Nothing.'
'Basically, someone took a Bourbon and said 'What this needs is a flavourless white cream, all the sugar taken from the biscuit and make it round and twice as hard. Then give it a stupid name and sell it to morons'
'For a while it worked. But the Bourbon, backed up by the custard cream, jammy dodger and a rear guard action of rich tea, digestives and garibaldis, has knocked the new kid off his perch like an obnoxious child falling over on his fat, stupid face.'