Google's new trading name 'Alphabet' was found by spending time typing 'What should we rename Google?' into the Bing search engine it was announced today
After trawling through what some very un-selfaware Microsoft coders had placed in the results like 'Data Thieves', 'Puritanical Search Results' and 'God', Google hit on 'Alphabet'
'It's perfect' said Google head honcho Sergei Brin.
'You have to use letters to make words and phrases and we can't put 'Dictionary' because more and more people, judging on what's typed into Google, have never used or heard of one.'
'So we went with Alphabet. Everyone knows what that is.'
'They all learnt as children how to spell their names in tinned novelty spaghetti. That and the words 'Cock' and 'Fanny''