Harry Styles has used twitter to raise awareness of the devastating impact on your life Harry Styles can have.
Warning his legion of teenage fans, he tweeted highlighting that there are other, more important things than him.
Don't forget, eating food is important otherwise you may die #StylesSays
This was his first. His second was just as direct:
Breathing in and out is more important than me. Though only just #StylesSays
His final tweet was, some have said, more bitter rant than useful lifestyle advice
Zayn is a lying, cheating little shitbag #StylesSays
On the whole, Styles has been lauded for trying to point out, in his own foppish haired way, that there are things happening in the world apart from him.
His fans though are reported to disagree though and are replying with the hashtag #YoureWrongHarryButPleaseStillTouchUs
The conflict continues.